Britney Spears debuts CIRCUS fantasy BRITNEY SPEARS

New York, September 2nd, 2009 - Following the highest grossing tour of 2009, Britney Spears has done it again with her latest fragrance CIRCUS fantasy BRITNEY SPEARS™.  Inspired by her smash hit and fifth #1 album "CIRCUS", CIRCUS fantasy BRITNEY SPEARS™ will be available in September 2009 at Macy's, Kohl's and Dillard's.

Capturing the excitement that surrounds "The Circus Starring Britney Spears", a world of magic and intrigue comes to life with this new scent.  Vibrant and whimsical, CIRCUS fantasy BRITNEY SPEARS™ takes you on an exhilarating adventure where nothing is what it seems.

"I fell in love with the circus story we created with my tour and am really excited to be able to bottle it up and share it with my fans." said Britney Spears.

"This is the first time Elizabeth Arden has created a fragrance named after, inspired by and entirely aligned with one artist's album and tour," said Ron Rolleston, Executive Vice President for Global Fragrance Marketing at Elizabeth Arden.  "Britney Spears' global success and following is inspiring to so many of her fans.  We loved being able to bottle the thrill and excitement she demonstrates each night she performs."

"The Circus Starring Britney Spears" is a dazzling display of music, dance, magic and theatrics. With its cast of nearly 50 dancers, magicians, clowns and acrobats and a traveling staff of over 200, the 50 million dollar extravaganza will return to North American with an unprecedented 60 tons of equipment in 34 trucks for what has already proven to be the most electrifying musical event ever.
 
"The Circus Starring Britney Spears" kicked-off in New Orleans, Louisiana, USA on March 3, 2009, and is the highest grossing tour of 2009 in North America to date. "The pop star...pulled out all the stops before a sell-out crowd of 16,400 to launch her much anticipated world tour," states Reuters. Britney is currently touring Europe to raves reviews. "The Circus starring Britney Spears, the relentlessly high octane and superbly choreographed affair delighted 23,000 assembled fans" claims the UK's Daily Mail, and The Financial Times stating "...with costume changes, a mini-magic show and blingy bicycles, the presentation was a feast for the eyes."

Britney Spears is bringing "The Circus Starring Britney Spears" back to North America. Britney will return to North America this August to perform in 21 cities.

Tour dates are:

SEPTEMBER, 2009
2          Miami, FL                AA Arena
4          Atlanta, GA             Philips Arena
5          Greensboro, NC     Coliseum
8          Detroit, MI               The Palace of Auburn Hills
9          Chicago, IL              Allstate Center
11        Des Moines, IA        Wells Fargo Arena
12        Grand Forks, ND    Alerus Center
15        Tulsa, OK               BOK Center
16        Houston, TX           Toyota Center
18        Dallas, TX               American Airlines Center
19        Bossier City, LA      CenturyTel Center
21        El Paso, TX            Don Haskins Center
23        Los Angeles, CA     Staples Center
24        San Diego, CA        San Diego Sports Arena
26        Las Vegas, NV        Mandalay Bay
27        Las Vegas, NV        Mandalay Bay

Tickets are currently on sale. Fans can visit www.BritneySpears.com for tour and ticketing information.

Britney Spears is one of the top-selling artists of the last decade, and to date she has sold in excess of 63 million albums worldwide: ...Baby One More Time (1999); Oops!... I Did It Again (2000); Britney (2001); In The Zone (2003) and Blackout (2007).  Her current album Circus released on her birthday, December 2, 2008, debuted No. 1 in six countries including Canada, Switzerland, Mexico, Brazil, Japan, and Top 10 in an additional seven countries.

THE FRAGRANCE INSPIRATION

The inspiration for the fragrance comes from Britney's desire to captivate her audience in every way possible.  CIRCUS fantasy BRITNEY SPEARS™ is a scent capturing all of the magical elements and excitement surrounding the circus.  With a colorful illusion of luscious fruits, electric floral nectars, and a wink of tempting candy, CIRCUS fantasy BRITNEY SPEARS™ is another act that brings the circus to life.

THE FRAGRANCE
Luscious fruits, tempting florals and creamy musks capture the magical atmosphere of the show with a colorful illusion of fun, sexiness and glamour.

Welcome the Ringleader
The spectacle opens with juicy accords of sugar-coated raspberry and apricot blossom, reminiscent of tempting candy.
 
Uncover the Illusion
The magic continues as blue peony, waterlily and addictive red sweetheart orchid take the limelight with delicious sensations and exhilarating temptations.

Steal the Spotlight
The grand finale is a captivating sense of seductive sensuality, blending sweet vanilla wood, creamy musks and violet candy.

THE PACKAGING
The star blue glass bottle of CIRCUS fantasy BRITNEY SPEARS™ is adorned with ruby red stones, symbolizing the mischievous nature of the circus with a fun, sexy twist.

The vivid red and yellow striped carton is embossed with the CIRCUS fantasy BRITNEY SPEARS™ logo and Britney's signature ringleader "B."   The inside of the carton reveals an unexpected surprise, an image of Britney herself, luring us to experience this tantalizing fragrance. Reminiscent of the unique tour design, the carton also serves as a fun souvenir from the concert.

The Product Lineup
Eau de Parfum Spray 1.0 fl. oz/30ml        $35.00
Eau de Parfum Spray 1.7 fl. oz/50ml        $45.00
Eau de Parfum Spray 3.3 fl. oz/100ml        $55.00

*All prices are suggested retail.

CIRCUS fantasy BRITNEY SPEARS™ is available in the US in August 2009 in select retailers including Macy's, Kohl's and Dillard's. Available internationally in October 2009 in select retailers.